Note from bmpconsulting: This post was originally published on Bloomerang on November 13, 2020. Reposted with permission.
Now that you have set some priorities in your strategic planning and are building your sustainability, let’s focus on capturing the attention of your nonprofit’s audience online. We all know that there is a lot of information shared through digital content, but it is important to understand how best to use online platforms for the benefit of your organizations.
Why do you need to capture the attention of your nonprofit’s audience online?
Your real question might be why capturing your audience’s attention online should be part of your organization’s safety net. The organizations that had their audience’s attention online before the global pandemic, civil unrest, a shrinking economy, partisan politics, and environmental disasters of 2020 were able to communicate quickly with their audiences, helping them pivot faster with each new challenge. These organizations already had some extra built-in support of their online audience.
Read the entire post here.
